ABSTRACT
Social media has become a part of daily activities for university students to communicate, learn, and do business. Research reported since 2016, research on technopreneurs for university students has continued to increase until now. The COVID-19 pandemic in Indonesia limits social activities, including activities in the office. This situation encourages university students to switch to using technology, especially social media to start a business or become a technopreneur. This study analyzes three essential factors in social media: Internet ability, creativity, and computer capability for the entrepreneurial event model. This quantitative study uses the Structural Equation Model method with the Partial Lease Square technique to see the effect of the three essential factors in social media on the intention to become a technopreneur. Eight hundred and fifty-four student respondents came from various universities and cities in Indonesia. Data was collected using the snowball sampling method facilitated by Google Forms while the COVID-19 pandemic was still ongoing. The study found three essential social media factors positively affected and reinforced the entrepreneurial event model. The study found that the tendency to act and the perceived desire factor did not affect the intention of technopreneurs. It might happen because university students' psychological conditions affect the implementation of social distancing during the COVID-19 pandemic. Still, the perceived feasibility reinforces the findings previously. ICIC International © 2023.
ABSTRACT
Many companies use video advertising during the covid pandemic. Video advertising has a positive effect on the industry but also has a negative impact (inherent risk) such as time, physical, financial, and social risk. Video advertising content generally follows information quality characteristics to achieve the maximum result. This study will explore on how Video Advertising's Information Quality Content (VAIQC) affects social media risk, customer trust and intention to buy. The study was conducted using the Structural Equation Model and Partial Lease Square (SEM-PLS) techniques with 246 respondents. Several factors have a significant influence, such as customer trust on intention to buy, financial risk on intention to buy, Video's advertising information quality content (VAIQC) on customer trust, financial risk, physical risk, social risk and time risk. This study also looks at the effect of gender on the research model. The results of this research are very useful for the industry and future digital advertising development. © 2022 IEEE.
ABSTRACT
The results of research conducted by Katadata in 2020 when the Covid-19 pandemic hit Indonesia showed that beauty products had the 2 highest sales after fashion. On the other hand, during the Covid-19 pandemic (social restrictions imposed), where not everyone was allowed to gather face-To-face, educational activities at school and college were conducted online. Everyone generally uses beauty products, however, during a pandemic, beauty product sales are still the 2nd highest. From this situation, this research was conducted with research questions, how do risk factors affect the Online Customer Experience Model specifically for beauty products during the covid-19 pandemic. This study uses 436 respondents who are customers of beauty products. This study uses quantitative methods with the Structural Equation Model and Partial Lease Square (SEM-PLS) techniques. It was found that the risk factors affecting the Affective Stage of 0.183 (18.3%), the risk factors affecting the Cognitive Stage of 0.127 (12.7%), the risk factors influencing the 0.225 (22.5%), the effect of risk factors on perceived control of 0.394 (39.4), the influence of factors risk of 0.089 (8.9%) on Repurchase Intention, the effect of risk factors on Trust in Online Shopping. The results of this research are very useful for industrial product development, especially the beauty industry. © 2022 ACM.
ABSTRACT
The Covid-19 pandemic has changed the way customers shop. Previous research reports stated that during the Covid-19 pandemic there was an increase in transactions that occurred in e-Commerce and even a fairly large increase in income for the industry. On the other hand, it was found that there were often mistakes in shopping made by customers, resulting in product returns and so on. The implementation of data quality and data privacy is believed to have been carried out by e-Commerce. This study will explore how Data Quality and Data Privacy factors affect customer buying interest. This quantitative research uses the SmartPLS application to process the data and uses the SEM-PLS technique. This study used 477 e-commerce customers as respondents during the Covid-19 pandemic and from this research, interesting results were obtained for the development of e-commerce. The Complete Information factor was found to have a negative and significant influence on intention to buy, and other factors were also found that describe the behavior of customers who shop for e-commerce during the Covid-19 pandemic. © 2022 IEEE.
ABSTRACT
The COVID-19 pandemic has been going on for more than two years in Indonesia. The pandemic has turned many things digital, including e-WOM/Electronic Word of Mouth. e-WOM research has been widely conducted and has proven to be very influential in improving customer purchasing decisions. However, e-WOM also has negative impacts such as inaccurate understanding and challenging to control impacts. This study aims to see the impact of e-WOM, Online Communities, and Online advertisements from people who have social media accounts that are e-WOM facilities and see their effect on Brand Loyalty and Buying Behavior during the COVID-19 pandemic. Special conditions during a pandemic have a different impact from general conditions. The SEM-PLS technique uses to conduct this quantitative study, and 137 respondents participate in the study. The study found that several factors influence brand loyalty and intention to buy. First, e-WOM does not influence purchase intention. Second, online communities do not influence intention to buy and brand loyalty. The results of this research will significantly help the industry develop e-WOM/electronic Word of Mouth, Online advertisements, and communities online. © 2022 IEEE.
ABSTRACT
We Are Social reports the development of Social Media year by year. It means social media is very influential for every person. Recently, marketing used influencers as part of its marketing strategy. However, several previous studies found the negative impact of using influencers. Therefore, this study, which uses a qualitative method with the SEM-PLS technique, will look at the factors that influence influencers and the impact on whether customers are interested in buying the product or not. The qualitative study facilitates by Google Form and using the snowball sampling technique to collect data due to the limitation of social access in COVID-19. Eleven factors use as the research model. The study used 227 respondents, but only 64.7% of people were interested in buying products after seeing influencers. Furthermore, 35.3% of people do not buy products for various reasons. The results of this study are beneficial for developing the use of influencers in marketing in the future. © 2022 IEEE.
ABSTRACT
This study develops a virtual booth implementation measurement model in e-commerce to increase customer intention to use and then buy. This development is based on this pandemic period. The use of e-commerce has become a place of buying and selling, so new innovations in the system are needed to increase visitors to the e-commerce system to buy. Thus, in this study, we develop a success measurement model for implementing a system based on the IS success model developed by Delon and Mclean. This study uses the variables Information Quality, Service Quality, Exhibition experience, System Quality, exhibition Satisfaction, and intention to use. This variable can play a role in helping determine the effectiveness of the implemented information system. Furthermore, this research will be used to measure respondents' quantitative analysis using the system. © 2022 IEEE.
ABSTRACT
Information quality factors are important factors in the formation of applications. Currently, there are many animal lovers who really need pets application to take care of their pets, such as how to care for pets, pet salon treatments, health care and even pet care. Pet applications already exist, but it found that there are still many animal lovers who have not used animal lover applications during COVID-19, however, the loyal customer who used the application quit a lot (58%) but not for the new user especially during COVID-19. Therefore, this study was conducted to see how the information quality factor affects the use of pet applications during COVID-19 situation. This research was conducted using the application of R Statistics with Structural Equation Model and Partial Least Square Techniques. The GoF value of the model formed is quite good, which is 66%. The results of this study show that information quality and security factors are very influential for the use of pet applications. © 2022 IEEE.
ABSTRACT
The rapid development of technology provides changes in human life in carrying out activities. One of them is SMEs that can have an impact on ornamental fish SMEs. This development is very rapid with the Covid-19 pandemic changing the economy, especially income for SMEs has decreased. Another problem with the pandemic is the existence of social restrictions in all activities, thus limiting the activities that can be done specifically for contest events. Innovation in contests requires technology to expand the range of participants to participate in contests. The combination of contests with technology creates virtual contests. Design development with a user center design approach with FGDs with related parties. The result of this research is a virtual contest application design. User-customized contest application features that play an important role include: Event Organizer can create events, create event categories, enter judges, create evaluation categories, accept participant registrations, provide information on contest results. Jury users can judge according to the event category. Participants register for the contest event and get the contest results. Administrators manage events that occur. Developing a virtual contest design in this mobile application can help ornamental fish lovers to participate regardless of the distance, place, and time of the contest. The innovation contest provides more information to help new/deserved customers get quality ornamental fish for the contest. Contest innovation requires technology to generate virtual contests. Virtual contest contests can help broaden the range of participants who can participate in contest events. © 2022 by the authors.
ABSTRACT
The COVID-19 pandemic has resulted in various responses to activities from the community, one of which is sports activities. Exercise believes in increasing the body's immunity so that during the COVID-19 pandemic, many people exercise. One of the sports that has increased during the COVID-19 pandemic is cycling, which is happening in Indonesia, especially Jakarta. Cycling activities during the COVID-19 pandemic have increased even though, on the other hand, the government is enforcing rules regarding restrictions on social activities to avoid transmission of the COVID-19 virus. This phenomenon has received a response from the Regional Police Chief and the Governor, confiscating bicycles for cyclists who continue to carry out their activities. Based on this issue, this study explores the social and hedonic factors that influence the intention to use mobile cyclist applications that occurred on cyclists during the COVID-19 pandemic. This research was facilitated by the SPSS application using two techniques: Crosstabulation A study of 440 users of mobile cyclist applications showed an increase in new cyclists, especially women, and the average age was under 30 years. Apart from that, social factors had a significant negative effect of 11.7% and hedonic factors of 98.4%. This research is essential for industry and scientific development in the future. © 2021 IEEE.
ABSTRACT
The COVID-19 pandemic impacts all aspects, including e-commerce. In Indonesia, social restriction creates a limitation to the customer in shopping activities. The traditional way of shopping generally requires actual products that must be seen and held, but this is an obstacle during COVID-19 pandemic conditions. Therefore, this research tries to explore the relationship of Product (P), Product Delivery Service (PDS), Product Assurance (PA) to Purchase Intention (PI). The quantitative research using Linear Regression to look for the relation of the factors. Four hundred seventy-one of e-commerce customer samples used in this article, the respondents are people who use the e-commerce to buy the product. Data collection using snowball sampling technique process. The SPSS application facilitates data processing. This article shows that product and product assurance has a relation to the purchase intention factor. However, the product delivery service has no relationship to purchase intention during the COVID-19. © 2021 IEEE.
ABSTRACT
The COVID-19 pandemic has changed many things, including the way of shopping. There is an increasing number of internet users in Indonesia due to regulations on social restrictions where the number of people limits to schools, malls, offices, and shopping centers. This limitation also increases the number of e-commerce users. Several studies have also stated that the COVID-19 pandemic has changed the way people shopping. But the research conducted has not addressed the problem of the impact of customer trust on products, product ratings, and trust in sellers. Therefore, this research, which data collection was carried out at the time of the COVID-19 pandemic, with social distancing was still being implemented. This quantitative research uses 471 respondent data from users of one of the largest e-commerce in Indonesia, then the data is processed using linear regression techniques with the SPSS application that processes the data. From the research results, it is found that trust in the product, product rating greatly affects the purchase intention, while trust in the seller does not affect it. The results of this research are beneficial for future eCommerce development. © 2021 IEEE.
ABSTRACT
This study aims to analyze a person's intention in using self-service technology (SST) services during the pandemic COVID-19. Where this time, raising problems one of the social distancing that affects a service provided, especially on services that use technology that applies SST. This study develops from previous research where the customer has satisfaction in using SST services. Still, this use does not know a person intention to use SST services, so it is necessary to develop with several factors the adoption of technology, namely influence that can make a person intention to use. The research framework of this research consists of several factors and indicators, namely efficiency (4 indicators), Reliability (4 indicators), security (3 indicators), Convenience (3 indicators), Ease of use (4 indicators). This study uses an online survey with google form for users of self-service technology services in 5 major cities in Indonesia. Dissemination of the survey for three months, and the obtained were 100 respondents valid. This research conducts testing using Smarpls v3.0. The results of this study found two factors that influence perceived usefulness, namely: efficiency and reliability, and found three factors that did not have an impact, namely Security factors, Convenience Factors, Perceived Ease of use, and Service Trust do not have an impact on perceived usefulness. This result is a very interesting finding because during the period pandemic COVID-19. These factors are no longer the top priority in the use of SST services and do not affect who intention to use a technology service. Thus, it can be concluded that whose intention at a certain level of the problem will prioritize the reliability and efficiency of the system for service. This factor can be the focus of the company in developing systems that adopt Self-service technology. © 2020 ASTES Publishers. All rights reserved.